With over 14 years of experience driving global initiatives for world-leading brands, my career has been defined by a singular focus: transforming complex business challenges into scalable, high-performing retail ecosystems.

My professional journey began with an MBA in Financial Management, which instilled in me a rigorous analytical framework and a deep understanding of capital efficiency. This financial foundation remains the "engine" behind my strategic work today. Whether I am orchestrating a €10M global supply chain standardization or architecting a 3-tier retail format strategy , I approach every project through the lens of Direct Channel Contribution (DCC), ROI, and long-term sustainable growth.

Throughout my tenure at adidas, I have led cross-functional teams of up to 100+ professionals to bridge the gap between "Brand Heat" and "Operational Reality". My expertise lies in the "Hard Middle"—the space where high-level creative vision meets the technical complexities of SAP S/4HANA transitions, Omnichannel OMS deployments, and Last-Mile logistics.

I believe that the future of retail is not just digital or physical—it is liquid. By leveraging data-driven decision-making and agile methodologies, I help organizations build resilient infrastructures that satisfy the modern consumer’s demand for "Anywhere-to-Consumer" fulfilment.