Bridging the gap between Brand Vision, Retail Strategy, Supply Chain Efficiency, and Technology Deployment.

I specialize in the intersection of translating Brand Vision into Retail Design & Consumer Experience, defining and deploying Omnichannel Technology and Supply Chain Solutions for an integrated, personalized customer journeys.

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Areas of Expertise

  • Bridging the gap between high-level brand vision and commercial reality. I specialize in architecting multi-tier retail ecosystems—from pinnacle Flagships to value-driven Outlets. By aligning format-specific matrices with consumer research, I deliver retail frameworks that protect brand equity while maximizing channel profitability across diverse global markets.

    SHOWCASE ‍

  • Driving complex, multi-million-euro transformations with 40% greater efficiency. With 14+ years of experience leading cross-functional teams, I orchestrate the full project lifecycle—from the initial creative brief to global deployment. I excel at managing high-stakes stakeholder alignment, CAPEX optimization, and the technical handover from global design to local market execution.

    PROJECT PORTFOLIO

  • Engineering seamless consumer journeys across physical and digital touchpoints. I lead strategic initiatives to define and deploy omnichannel capabilities that unify Retail, eCommerce, and B2B channels. My focus is on "Future-Proofing" the retail fleet through the integration of innovative technology and data-driven touchpoints that enhance the personalized customer journey.

    SHOWCASE

  • Optimizing the "Last Mile" to boost eCommerce growth and operational agility. I drive cross-functional projects to integrate innovative fulfilment solutions directly into the retail, ecom and B2B environments. By optimizing tech solutions and decreasing system complexity, I enhance the synergy between online stores, physical stores and distribution networks, accelerating time-to-market for digital sales solutions.

    SHOWCASE

  • Orchestrating large-scale brand evolutions across massive global footprints. Expert in managing synchronized global refreshes, including the strategic rebranding of 2,000+ locations. I provide the governance, financial modelling, and technical guidelines required to execute complex rebranding initiatives without disrupting business continuity.

    SHOWCASE

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Skills Summary

  • STRATEGIC

    Retail Formats & CAPEX Modelling • Portfolio Tiering • Brand Architecture • ROI-Driven Merchandising • Market Expansion Roadmaps • Market Maturity Models • Go-To-Market Strategy

  • OPERATIONAL

    Global Program Governance • Agile Transformation (Waterfall-to-Agile) • Value Engineering • Vendor & Partner Orchestration • Lean Supply Chain Optimization • Centralized Release Management • Stakeholder Alignment (100+ Person Teams)

  • TECHNICHAL

    SAP S/4HANA Transition • IBM Sterling OMS • Manhattan WMS • Salesforce - Commerce Cloud & Marketing Cloud • TIBCO • Ship-from-Store (SFS) • Dark Store Operations • Last-Mile Innovation • Inventory Liquidity Mapping

  • LEADERSHIP

    Global Governance & Scale • Cross-Functional Leadership• C-Level Stakeholder Alignment • Organizational Change Management • Agile Transformation Leadership • Vendor & Partner Ecosystems • Financial Governance

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