Projects & Initiatives List
Brand Projects
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Product Design & Creation at Source - Connect the Creation Centres in Shanghai, Vietnam, Portland, Indonesia and Tokyo to elevate the achievements from the creation at source approach (Creative & Design Teams at the Factory), share best practices and highlight the mindset shift required for the new ways of working (simplified creation process)
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Executed activations for the accessory team during Go-To-Market week to showcase strategic product positioning & consumer engagement in retail environment during the 2026 World Cup.
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As part of a larger Training category strategy, contributed retail knowledge to market maturity assessments and consumer segmentation to inform localized go-to-market strategies across global regions.
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Brand Architecture Project - Project to update the retail touchpoints to the latest brand logo architecture and expression.
Retail Projects
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Scope: 3 Channel in 7 Markets; 2000 + Stores
Agencies: Checkland Kindleysides, Rizly, AG4 Medien,
Key Outcome:
Leading the definition, development and delivery of innovative retail store concepts and strategies to drive sales and enhance consumer experience across 3 sales channels in 7+ global markets.
Leading the evolution of retail concepts for Outlet, Flagship, and Full-Price Stores, achieving a 40% boost in store adaptability.
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Scope: Test and learnf for New Retail Store Concepts and enhancements
Agencies: Kantor, Instinct Lab.
Key Outcome:
Executed the end to end Test & Learn initiatives within the Concept Creation, transforming consumer and market insights into strategic retail enhancements that improved experience, brand equity, and investment decisions.
Defined and validated consumer journeys with human sciences research agencies as part of a robust Test & Learn strategy.
Conversion Optimization: Identified specific layout triggers that increased "dwell time" and average transaction value (ATV) by during the pilot phases.
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Scope: 15 Countries in Europe
Tech Stack: GK Pos, Oracle Retail Store21, TIBCO, SAP AFS, MS Project, Adyen.
Key Stakeholders: Retail Back office, SAP ERP & Retail, Payments, IT Infrastructure, IT Security, Retail Store Staff, Head of Retail, CIO
Key Outcome: Spearheaded the migration of POS systems within 12 months in 600 stores within 15 European countries, from the Oracle Retail Store21 solution to the GK POS Solution, enabling advanced CRM and omnichannel capabilities.
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Scope: 15 Countries in Europe
Tech Stack: Adyen, SFCC, SAP AFS, GK POS
Key Stakeholders: Retail Back office, SAP ERP & Retail, Payments, IT Infrastructure, IT Security, Retail Store Staff, Head of Retail, CIO
Key Outcome:
Upgrading the payment provider to Adyen for the European PoS solution as a pilot.
Led the IT Project management to consolidate to one payment provider across Europe - resulting in a streamlined payment gateway and reduced service costs.
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Scope: Retail and eCom
Tech Stack: SAP AFS, SFCC, GK POS
Key Stakeholders: Retail Back office, eCom Team, SAP ERP & Retail, Retail Store Staff, Head of Retail, CIO
Key Outcome:
Introducing and setting up the clearance sales category in SAP Retail to enable further discounting opportunities in both retail & eCom.
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Scope: 15 Countries in Europe
Tech Stack: GK POS
Handwear: NCR Corporation
Key Stakeholders: Retail Back office, IT Infrastructure, IT Security, Retail Store Staff, Head of Retail
Key Outcome:
Managed retail store hardware and infrastructure readiness, maintenance as well as streamlining of HW costs with HW Suppliers for the European Market.
Supply Chain Projects
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Scope: 20 + Distribution Centers
Tech Stack: SAP AFS, Manhattan WMS, IMB Sterling OMS, SAP BI, TIBCO, Minisoft.
Key Outcome:
Standardized the Warehouse Management System Globally. This resulted in decreasing system complexity by 23% across 20 adidas-owned multichannel distribution centres.
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Scope: 20 + Distribution Centres
Tech Stack: SAP AFS, Manhattan WMS, Confluence, Smartsheet
Outcome: Defined a Centralized release management process for global Manhattan DCs that led to a 30% improvement in operational efficiency due to the reduction in downtimes.
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Scope: 20 + Distribution Centers
Tech Stack: Manhattan WMS, TIBCO Minisoft.
Outcome: standardized and rolled out Minisoft as the document printing solution across all adidas DCs
Omnichannel Projects
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Scope: 2 Pilots in Europe and 15 Rollout Countries
Tech Stack: IMB Sterling OMS, SAP AFS, Retail, FICO, BI, SD, Manhattan WMS, IMB Sterling OMS, SAP BI, TIBCO, Minisoft, SFCC, Metapack
Outcome: Implemented the Sterling order management solution for Europe through 2 pilots (The UK and The Netherlands) to enable omnichannel sales capabilities, increase cross channel sales and the provision of a premium consumer experience with more fulfilment options, faster deliveries, better order status and visibility and a more personalised shopping experience.
Rolled out to 15 other other countries within 1,5 Years.
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Scope: Russia as a pilot.
Tech Stack: SAP AFS, Retail, FICO, BI, SD, Manhattan WMS, IMB Sterling OMS, SAP BI, TIBCO, SFCC.
Outcome: Managed the POS Solution Integration and testing for the pilot Click and collect solution with SAP AFS as the order management system.
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Managed & Implemented the technical side of Omnichannel Solutions like Ship-from-Store, Return-to-Store, In-store exchanges, Improved customer notification system, Endless Aisle.
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Scope: 3 Wholesale partners - Zalando, Otto and La Redoute
Tech Stack: SAP AFS, Retail, FICO, Anatwine
Outcome: Implemented the first B2C Partner Program solution with customer orders being fulfilled from the Wholesale warehouses. Managed the integration solution based on the agreed business terms with Wholesale partners and integrators.
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Scope: 10 stores in Toronto Canada
Tech Stack: SAP AFS, Retail, FICO, BI, SD, IMB Sterling OMS, SAP BI, TIBCO, Minisoft, SFCC, Metapack
Outcome: Implemented a Dark Store and Same day delivery Solution for a hype pilot delivery in the in Toronto Canada.
eCom Projects
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Scope: Norway & Switzerland
Tech Stack: Demandware / SFCC, Metapack, SAP AFS , TIBCO
Outcome: Launched eCom sites for export markets Norway and Switzerland - expanding customer reach and increased eCom sales.
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Managing updates to the Europe ecom site - product Detail Page updates, Implementation of a new feedback feature, customer services integration and a new monitoring tool for ecom orders.
Infrastructure projects
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Enterprise Architecture consolidation project - Project to assess, identify and document all the systems on the adidas landscape. Outcome of the project - an updated System architecture and a toll to register new systems added to the landscape.