FULFILMENT & SUPPLY CHAIN PROJECTS
B2C Fulfilment
Increased sales and expanded Fulfilment options through the Market Places solutions
The Challenge: Eliminating Inventory Fragmentation to Guarantee Fulfilment.
The primary objective was to ensure a 'Never Out of Stock' consumer experience by breaking down the barriers between siloed sales channels. The challenge was to architect a fulfillment ecosystem where a consumer’s order could be satisfied regardless of where the physical inventory sat. This meant enabling the brand to fulfill eCommerce orders directly from wholesale partner stock (such as Zalando, Otto, and La Redoute), requiring a massive shift in logistical logic, real-time data synchronization, and cross-organizational trust.
The Strategy: Leading an Integrated Fulfilment Ecosystem
To deliver a seamless 'Anywhere-to-Consumer' model, we implemented a strategy cantered on partner integration and logistical agility:
Ecosystem Integration Logic: Developed a unified integration workstream that connected the brand’s core systems with third-party wholesalers and technical integrators like Anatwine and Tradebyte. This created a 'Single View of Inventory' across previously disconnected platforms.
Commercial Terms Framework: Supported the negotiation of complex terms of business with major wholesale partners. This ensured that the commercial agreements supported the technical reality of drop-shipping and cross-channel fulfilment while protecting margins for all parties.
Standardized Integration Workstreams: Established a repeatable blueprint for integrating with wholesale partners and middleware integrators, allowing for faster onboarding of new partners and consistent fulfilment performance.
My Role: Strategic Integration Leader
I managed the project lifecycle from initial concept to global execution, acting as the central nexus between the brand, wholesale partners, and technology providers. My leadership included:
Cross-Functional Team Leadership: Directed a high-performance team of 30 professionals across technical dev, legal, and logistics workstreams to deliver a first-of-its-kind fulfilment model.
Vendor & Partner Negotiation: Directly negotiated the technical requirements with integrators (Anatwine/Tradebyte) and global wholesale partners, ensuring 100% alignment on service levels and data transparency.
End-to-End Governance: Owned the requirements gathering workshops and oversaw the integration workstreams both internally and within external partner organizations, ensuring a flawless technical 'handshake' between systems.
The Impact: Maximizing Product Availability & Revenue Potential
The implementation of this wholesale fulfilment model transformed the brand's inventory into a liquid asset:
Guaranteed Consumer Fulfilment: Virtually limited the 'Out of Stock' scenario for key items by leveraging partner inventory, leading to significant gains in consumer satisfaction and retention.
Unlocked Revenue Streams: Captured sales that would have previously been lost to stockouts, directly increasing the ROI of eCommerce marketing spend.
Operational Agility: Established a robust, scalable foundation for future wholesale partnerships, allowing the brand to pivot inventory to the channel with the highest demand in real-time.
Best-in-Class Integration: Delivered a highly complex, multi-party technical solution that served as the industry benchmark for modern omnichannel fulfilment.
The Tech Stack
Fulfilment Integrators: Tradebyte • Anatwine
Wholesale Partners: Zalando • Otto • La Redoute
Core Infrastructure: Omnichannel OMS • ERP Integration • Real-Time Inventory Mapping of business with Wholesalers
DTC Fulfilment
Same day Delivery Solution by implementing Retail Dark Stores
The Challenge: Overcoming Geographic Barriers for High-Velocity Product Launches
The strategic objective was to pioneer a Same-Day Delivery solution for 'Hype' products within Canada’s vast and geographically challenging landscape, specifically targeting the Greater Toronto Area (GTA). The challenge lay in bypassing traditional centralized warehouse delays to meet a radical sub-2-hour delivery window. This required a fundamental shift from traditional logistics to a hyper-local, decentralized fulfilment model that could manage extreme demand spikes without compromising inventory accuracy or financial reporting.
The Strategy: Hyper-Local Micro-Fulfilment & Unconventional Partnerships
To achieve unprecedented delivery speeds, we engineered a Micro-Fulfilment Strategy that turned high-traffic retail stores into high-velocity 'Dark Stores.' Key strategic pillars included:
Urban Hub Orchestration: Leveraged the existing Ship-From-Store (SFS) infrastructure to transform retail floor space into digital fulfilment centres, placing inventory closer to the end consumer.
Agile Last-Mile Partnership: Identified and integrated an unconventional food-delivery carrier to handle the high-speed 'Last Mile.' This allowed the brand to utilize an existing on-demand courier network to guarantee delivery within max. 2 hours of order confirmation.
Financial & Inventory Synchronization: Developed a robust technical framework within SAP Retail and Finance to ensure that 'Dark Store' sales were correctly recognized and stock movements remained transparent across the digital and physical channels."
My Role: Lead Architect, Urban Fulfilment & Last-Mile Innovation
I led the project lifecycle from initial concept to implementation, managing the complex intersection of retail operations, technical finance, and external logistics providers. My leadership focused on:
End-to-End Project Governance: Managed the cross-functional rollout, including store selection, spatial optimization, and staff training to ensure retail teams could process digital orders with warehouse-level precision.
Technical Entity Architecting: Directed the SAP Retail/Finance setup to manage stock recognition and automated replenishment, ensuring the 'Dark Store' model remained financially compliant and scalable.
Operational Readiness: Oversaw the integration of the third-party carrier network and managed the 'Live' launch logistics to ensure 100% fulfilment success during high-stakes hype releases.
The Impact: Driving Brand Heat through 'Surprise & Delight'
The GTA pilot established a new global benchmark for premium consumer experiences and operational agility:
Record-Breaking Delivery Speed: Successfully delivered 200 pairs of high-demand hype products to consumers within 2 hours of purchase, significantly outperforming traditional market standards.
Direct eCommerce Growth: Contributed to a measurable increase in Canada eCommerce sales by providing a high-utility fulfilment option that competitors could not match.
Enhanced Brand Equity: Pioneered the 'Surprise & Delight' fulfilment concept, generating massive social proof and brand heat through an elite, high-speed service model.
Scalable Fulfilment Blueprint: Delivered a proven framework for 'Dark Store' operations that can be deployed in any geographically challenging urban centre globally."
The Tech Stack
ERP & Finance: SAP Retail • SAP Finance (FI/CO)
Fulfilment Logic: Ship-From-Store (SFS) • Oder Management System (OMS)• Hyper-Local Inventory Mapping
Delivery Integration: On-Demand Courier Integration • Last-Mile Tracking Systems
Project Governance: Smartsheet • Agile Pilot Methodologies